Is it just me?

When I need to use the phone book to find a plumber, electrician, or any thing along those lines, I purposely avoid the companies that put several A's in front of their name. I just feel that is the weakest attempt to drum up business. 'Call AAAA - Ralph's plumbing!' I saw a truck on the street today that was A-AAAservice, or something like that. I know it is not cheap to do marketing, but it doesn't make me think you are a good company. It does just the opposite. Am I the only one?